MECHANISMS OF AI INTEGRATION INTO PROJECT MANAGEMENT AS A TOOL FOR ENSURING COMPETITIVENESS OF THE DOMESTIC IT-INDUSTRY

Abstract

This study examines the mechanisms of artificial intelligence integration into project management as a strategic tool for enhancing the competitiveness of Ukraine’s IT industry amidst wartime challenges and post-war recovery opportunities. The research analyzes the current state of the domestic IT sector, which continues to generate significant foreign currency revenue despite military aggression, identifying its potential as a key driver for economic reconstruction. Traditional project management methodologies are evaluated, revealing their limitations in providing necessary flexibility under high uncertainty conditions and resource constraints exacerbated by specialist migration and mobilization.
The paper develops a comprehensive conceptual model for AI application in project management based on three fundamental principles: automation of routine processes through intelligent testing and data analysis tools; AI-driven strategic planning and resource management that optimizes allocation and adapts schedules based on changing factors; and enhanced user interaction through feedback analysis to better understand target audience needs and promptly adapt products to market requirements.
A systematic six-stage implementation algorithm is proposed to facilitate the integration of AI technologies, minimizing risks while maximizing benefits. This algorithm encompasses preparation, selection and configuration of AI tools, phased integration into development processes, team training and adaptation, monitoring and optimization based on performance data, and scaling of successful practices for long-term AI competency development within organizations.
The research identifies four key dimensions of AI integration impact on competitiveness: increased development efficiency with project timeline reductions of 20-30%; improved product quality through error reduction and higher user requirement compliance; formation of strategic market advantages including more competitive pricing and international client trust; and enhanced adaptability to market changes through rapid response to evolving user needs and effective market opportunity utilization.
Empirical studies conducted with five domestic IT companies of varying sizes confirm that implementing elements of the developed model resulted in reducing project execution times by an average of 23%, improving resource planning accuracy by 31%, and decreasing critical errors in final products by 45%. The proposed integration mechanisms create a foundation for optimizing operational activities of IT companies and strengthening their competitive positions in the global digital services market, particularly crucial for post-war economic recovery.