MANIPULATIVE POTENTIAL OF IMPLICATIVE EVALUATION IN ADVERTISING

Authors

  • L. Kyrychuk

Keywords:

advertising text, implicit evaluation, manipulation

Abstract

A few ways of expression of implicit evaluation functioning as manipulative units in the advertising text are analyzed in the paper. The factors (extra- and intralinguistic) which condition the appearance of the evaluation sema are indicated.

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Published

2018-06-28

Issue

Vol. 1 No. 26 (2012): Scientific proceedings of Ostroh Academy National University. "Philology" Series

Section

LINGUISTIC AND LITERATURE MATERIAL IN ITS STRUCTURAL AND STYLISTIC INTERPRETATIO

How to Cite

MANIPULATIVE POTENTIAL OF IMPLICATIVE EVALUATION IN ADVERTISING. (2018). Scientific Notes of Ostroh Academy National University, Philology Series, 1(26), 126-127. https://www.journals.oa.edu.ua/Philology/article/view/1117