DIFFICULTIES IN TRANSLATION OF PHRASEOLOGICAL UNITS IN ECONOMIC TEXTS

Abstract

The article deals with some difficulties of translating phraseological units as expressive and stylistic means in economic media texts that require adequate translation solutions at the lexical and stylistic levels. The authors focus on phraseological units, their transformation and ways of translation into Ukrainian. The study considers a phraseologism as a unique stylistic marker that has an emotional impact on the reader and visualises economic information with expressive and vivid images. The authors emphasise the need to analyse and adequately interpret phraseological units in order to prevent the loss of the originality of the author's intention when translating. The transfer of stylistic nuances, additional meanings, wordplay, and individual linguistic and expressive means are considered. The article offers an analysis and interpretation of transformed author's phraseological units on the basis of economic and business articles in «The Economist». It is emphasised that phraseological units characterised by a certain semantic redundancy may lose certain minor components of the structure, which do not convey important information and imagery. In this case, the core component of the transformed phraseological unit contains a recognisable and understandable image that can be easily decoded by the reader due to its idiomaticity. This technique is often used in catchy headlines to attract the reader's attention. The authors provide their own variants of translation of the analysed phraseological units, focusing on difficult cases, which are sometimes characterised by ambiguity or unclear connotation, select the appropriate equivalent or analogue in Ukrainian, apply the method of description, calque, neutralisation of figurativeness.