NONVERBAL REPRESENTATION OF THE CONCEPT COSY

Abstract

The article focuses on examining nonverbal means of representing the concept COSY in modern English-language discourse. It introduces the notion of multimodality in texts, outlining its levels and components. The study investigates the nonverbal inventory of multimodal means within the contemporary English-language discourse of comfort. Through empirical methods, such as observation and description, the research delineates the multimodal actualization of the concept COSY as a meta-tone within comfort discourse. It is highlighted that the modern semiotically complex multimodal form (text), as a synergistic blend of verbal, visual, and other elements, provides a holistic understanding of comfort by integrating various sensory modalities. The visual component is always present and relates entirely or partially to the verbal section. The mechanism of shifting the addressee's role between reader and observer is inherent in the communicative model of polycoded texts and is characteristic of internet media. The visual modality encompasses the use of images to enhance the verbalized content of modern English-language comfort discourse. The research concludes that the inventory of nonverbal means actualizing the concept COSY includes optical features (e.g., EARTH TONE, BURGUNDY, CHESTNUT, GREEN, PASTEL, BLUSH PINK), which intensify, specify, or replicate verbal expressions and are crucial to understanding comfort discourse. Tactile-kinesthetic attributes such as (SOFA, ARMCHAIR, COMFORT, IMMERSION, SOFTNESS, APPEAL, CURVE, TEDDY FABRIC, RUG, TEXTURE, ECO-LIGHTING, ARTWORK, WOOD, VELVET) further contribute to the sensory experience. The sense of warmth and tranquility achieved through olfactory receptors is conveyed by olfactory nonverbal means (e.g., CINNAMON, NUTMEG, FRANKINCENSE, SANDALWOOD, OAKY SCENT, WAXY SCENT). The established concepts of comfort discourse are deemed significant within the contemporary English-language linguistic culture.